Instagram has taken its Stories feature from Snapchat, while YouTube has launched Shorts in 2021 – yet another endless vertical feed of snappy clips. In fairness to Spotify, it is by no means alone when it comes to apps trying to reinvent themselves. But will this be enough to keep users hooked? Let’s take a look at how Spotify and other tech giants are attempting to capture the attention of users. Now, Spotify has joined the race, unveiling its redesigned app as part of an effort to create a ‘TikTok-style’ user experience. Spotify Family will be rolled out globally in the coming weeks, but is already available in the Netherlands.The tech industry is in the midst of a subscription war, with apps constantly vying for our attention and implementing features that mimic those popularised by their rivals. Spotify Premium has no advertising and lets users download music for offline use. All members of his/her family will then have their own Premium account. The holder of the main account pays the total amount monthly. There is a maximum of five subscriptions per family, including the main account. The price for one subscription remains 9.99 euro, but each additional subscription will cost only 5 euro. To convince concurrent users to each get their own Premium account, Spotify is offering a 50 percent discount per additional subscription. Joint use of such a paid account is possible by sharing the account password, but two users cannot listen to music via Spotify at the same time.
The company hopes to convince users who already have access to Spotify Premium (paid subscription to the service) by logging in using a family member or friend's Premium account. The new subscription service is called Spotify Family.
Spotify is introducing a family bundle to encourage household members to get their own subscription to the music service.
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